Planning for Sales Events

Thursday, 11 November 2010, 8:00 | Author : Kricket
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You should never pay full price for any fabric as long as you plan ahead. Store-wide sales happen every few weeks and many stores offer additional coupons through email or newsletters. While working for a local fabric store, many customers hesitated when I asked them if they wanted store mailers. They didn’t wanted to sign up for junk mail when they could simply pick up a flyer during their next visit.

What customers don’t realize is that each store has different marketing tactics. Hancock Fabrics always prints “exclusive” coupons on the mailers. You can always expect two important coupons: 10% of your entire order and 40% off one fabric at regular price. JoAnn Fabrics offers the same coupons in their flyer, which is located next to the front entrance.

Similarly, I would never purchase patterns except during a sales event. Popular brands (including McCall’s, Butterick, Simplicity, and Vogue) that ordinarily sell for about $15-20, can be purchased for $1.99 each or 5 for $5. That should give you an idea on how much profit they normally make on pattern sales.

To take advantage of all these savings, you should plan months in advance to select the right fabrics and patterns. It’s always smart to survey the fabric store ahead of time and collect swatches of your favorite fabrics. When choosing your fabric, make sure it is a “staple” item, meaning the fabric store normally carries it and it can be reordered. Most stores have codes on the bolt that indicate whether or not it is a staple item, so you should always check with an associate. If you decide to purchase super-value fabric ($1.99 per yard), be careful.  These fabrics arrive randomly and can be difficult to track. You should always consider buying an extra yard or two to compensate for mistakes.

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